Ideas you can use

A CLEARER VIEW OF
CANNABIS
MARKETING.

Explore email, SMS, creative, and retention ideas for cannabis retailers and brands.

The Hiigher blog

LATEST THINKING.

How to Choose a Useful Goal for a Dispensary Email Campaign

Feb 26, 2026

A useful email goal connects a customer need to an action you can evaluate. Learn how dispensaries can choose audiences, calls to action and measures that make each campaign more purposeful than another send on the calendar.

Growing a Dispensary Audience Without Confusing Email and SMS Permissions

Feb 19, 2026

An email subscriber is not automatically an SMS subscriber. Build a more useful dispensary audience with clear channel choices, a credible reason to join and a welcome experience that follows the preferences customers actually selected.

Make the Journey From Email Click to Dispensary Visit Easier

Feb 12, 2026

A click is only one step in the customer journey. See how the email promise, landing page, store information and mobile experience can work together to help customers take a useful next step toward a dispensary visit.

Campaigns and Automations Have Different Roles in Dispensary Marketing

Feb 5, 2026

A scheduled campaign and an automated journey solve different marketing problems. Learn how to choose between them, connect them to customer behavior, and build a dispensary program that supports the next visit without repeating the same message.