A CLEARER VIEW OF
CANNABIS
MARKETING.

A managed AIQ program gives ongoing marketing work a human owner. See how strategy, audience growth, segmentation, creative, customer journeys and reporting fit together, what input your team still provides and why platform charges remain separate from service fees.

Customers experience your campaigns and automated journeys as one conversation. Learn how to give email, SMS and push distinct jobs, review the combined message schedule and choose a useful cadence without repeating the same announcement across every channel.

Location-aware segmentation connects the right customers with useful store information. Learn how to choose location signals, handle shoppers who use multiple stores and carry local relevance through to the destination without making assumptions about customer preferences.

A useful AIQ marketing audit should show where the customer experience can improve, not simply list account settings. Explore the questions it should answer about audience growth, segmentation, journeys, loyalty and the next marketing priorities for your dispensary.

The first month with a managed AIQ team should turn business goals into clear marketing priorities. Explore a proposed approach to understanding the audience, improving customer journeys and developing agreed campaigns without assuming every account needs the same work.

SMS and push can contribute to retention in different ways, but neither should be added simply because it is available. Compare the customer experience, eligibility and purpose of each channel before deciding what a message should do.

A seasonal calendar is more useful when it reflects your customers rather than every promotional date. Choose relevant themes, tailor them to the right groups and coordinate the messages with existing journeys before adding more sends.