A Cannabis Email Deliverability Review for Marketing Teams

An email deliverability review should produce a documented diagnosis, not a promise of inbox placement. For cannabis marketing teams, provider eligibility and the intended use must be checked alongside the technical sending setup. These are separate questions and need separate owners.

Start with the sending records

Collect the dates, affected domains, error messages and available provider reports. Distinguish rejected or bounced messages from messages delivered but placed in spam. A low open count alone does not establish where a message landed. Note what the available reporting cannot show.

Review authentication with the account owner

Google’s sender guidelines distinguish requirements for all senders from additional requirements for bulk senders to personal Gmail accounts. Have the responsible technical owner check the applicable authentication, alignment and unsubscribe requirements. Record what was tested instead of assuming a platform handles every configuration automatically.

Inspect permission and suppression handling

Trace how records enter the system and how unsubscribes, complaints and bounces affect future sends. Keep suppression evidence intact. Do not use an unverified email list or treat an address as eligible solely because it exists in a customer database.

Separate content QA from technical diagnosis

Readable design, accurate links and clear copy matter to the recipient’s experience, but a compressed image is not proof of better inbox placement. Avoid a universal list of forbidden words as a substitute for investigating authentication, sending patterns, complaints and provider responses.

Put the review into practice

Hiigher can review account and campaign records, organize findings and identify which issues need the client, provider or technical specialist. Scope the next action from the evidence. Explore Hiigher’s relevant services and continue with the list-hygiene review.

Primary reference: Google email sender guidelines.