Ideas you can use
A CLEARER VIEW OF
CANNABIS
MARKETING.
Explore email, SMS, creative, and retention ideas for cannabis retailers and brands.
The Hiigher blog
LATEST THINKING.
Turn the Monthly Retention Report Into the Next Marketing Decision
A retention report should help your dispensary decide what to improve next. Connect changes in new, returning and inactive customers with a specific marketing question, then choose one useful test and a sensible way to assess it.
Give Dispensary Loyalty Members a Reason to Stay Engaged After Enrollment
Joining a loyalty program is only the beginning. Help members understand its value through relevant experiences, clear benefits and useful milestones, then use engagement evidence to improve the relationship instead of sending the same enrollment message again.
Map the Journey From a First Dispensary Purchase to the Next Visit
A return-visit journey should connect the customer’s first experience with a useful reason to continue the relationship. Map the questions, content and decision points before choosing channels, then adjust the journey when the customer’s behavior changes.
Plan an Email and SMS Sequence Instead of Duplicating the Same Campaign
A coordinated campaign gives email and SMS different work to do. Plan the explanation, the next useful prompt and the conditions for stopping, so customers experience one relevant sequence instead of repeated versions of the same announcement.
Look Beyond Email Clicks to Understand Dispensary Retention
Clicks show one kind of response to an email, but they do not describe the whole customer relationship. Learn how to connect engagement with return-visit questions, dependable purchase data and practical decisions about what to improve next.
Re-engaging Loyalty Members Who Have Stopped Visiting
Loyalty members who have stopped visiting need more than repeated reminders. Learn how to recognize a meaningful gap, choose a relevant reason to reconnect and evaluate the response without assuming why someone left or promising a return.
How Purchase Recency Can Shape a Dispensary SMS Plan
A customer who visited yesterday is in a different position from someone who has been away for months. Use purchase recency to ask better SMS planning questions, without turning elapsed time into an assumption about consumption or permission.
Creative Themes for Each Stage of the Dispensary Customer Journey
Creative becomes more relevant when it reflects the customer relationship. Explore useful themes for introductions, first purchases, ongoing visits and re-engagement, then choose a message and visual treatment that give each audience a clear next step.
Build Medical and Recreational Dispensary Marketing Around the Right Customer Context
Medical and recreational dispensary audiences may need different information, even under one brand. Plan messages around verified service context and customer choices, while avoiding assumptions about health, eligibility or why someone chooses to purchase cannabis.
When to Refresh a Dispensary’s Automated Customer Journeys
Automated journeys need attention as customers and the dispensary change. Learn which signals suggest a welcome, post-purchase or re-engagement sequence needs new content, simpler timing or a different purpose rather than simply adding more messages.
Dispensary Email Personalization Goes Beyond a First Name
A first name cannot rescue an irrelevant email. Learn how known interests, store relationships and customer stage can guide better dispensary messages, while keeping missing information, privacy and the limits of purchase data in view.
A Dispensary Brand Voice That Works Beyond Discount Emails
Your dispensary can give customers a reason to read even when there is no new discount. Build a recognizable voice around the information, perspective and service your audience values, then carry it into useful email campaigns.
MAKE YOUR NEXT MOVE
A SMARTER ONE.
Let’s look at what’s working, what’s getting missed, and where a managed retention program could help.
Rose & Gold, the team behind Hiigher.
Permission-based communication. Human oversight. Marketing shaped around your dispensary and applicable restrictions.