December Cannabis Marketing: A Production and Approval Project Plan

December planning becomes difficult when the asset list keeps expanding while reviewers and source owners are away. A month-specific production plan gives the team one place to track what is included, what is approved and what must wait.

Use the phases below as an internal project outline, not a recommended sending schedule. Actual dates should follow the client’s needs, available capacity and agreed scope.

Before December: confirm the work and its dependencies

Build an asset register with one row for each deliverable. Include the channel, purpose, source owner, production owner, reviewer, planned release date and current status. Separate requested work from approved scope so a brainstorm does not become an accidental commitment.

• Confirm the number of assets and versions included.
• Identify the dates when approvers and backup contacts are available.
• Request verified operating hours and other necessary business facts.
• Record platform access and reporting dependencies.
• Agree which requests need a revised scope or estimate.

The broader seasonal approval planning guide covers how to set decision gates across the year. December needs those gates translated into named owners and actual dates.

Early December: complete briefs and resolve open questions

Review each brief for missing sources, unclear responsibilities and inconsistent operational details. Route questions to the appropriate owner before building final creative. Keep a decision log that distinguishes items needing facts from items needing a subjective design choice.

Use one approved reference for shared information. If hours or contact details change, identify every asset that depends on that reference instead of assuming the update has propagated.

Mid-month: protect the review window

Compare remaining work with available reviewer time. Agree a cutoff for ordinary changes and a separate path for necessary corrections. A late addition should have an explicit trade-off: another asset moves, scope changes or the new request waits.

Check approved copy and design together. Record the version that is ready for platform QA, including subject line, preview text, links and any channel-specific variation.

Holiday coverage: name the release and correction owners

Before scheduled leave, confirm who can inspect scheduled assets, pause an incorrect message and coordinate a correction. Document the agreed escalation route and avoid implying that out-of-hours support is included unless it has been arranged.

Review the final platform preview against the approved packet. Unresolved factual or approval issues should lead to a hold, not an assumption that silence means approval.

January handoff: close the project with usable records

Archive approved assets, source versions and the final calendar. Record what changed, which deadlines were missed and what the reporting can and cannot establish. Carry forward specific process improvements, such as an earlier source deadline or clearer backup coverage.

Use December content planning to organize related channel requests. Hiigher’s campaign management and creative services can support production within an agreed scope; additional channels, platform costs and special coverage should be confirmed separately.