Client evidence · Two distinct engagements
Two dispensaries, two different priorities. Green Leaf focused on reconnecting with inactive customers; High Vibes focused on retention and recurring communication. Their reported results offer separate views of how email performance translated into business outcomes.
Results at a glance
28%
Inactive customers returned
Green Leaf Dispensary · Reported re-engagement result.
+15%
Monthly revenue
Green Leaf Dispensary · Reported increase in monthly revenue.
+40%
Email open rates
High Vibes Cannabis · Reported increase, not a 40% absolute open rate.
+22%
Repeat customer sales
High Vibes Cannabis · Reported growth in repeat customer sales.
01
The challenge
These stories begin with different business questions. Green Leaf Dispensary wanted to reconnect with customers who had stopped visiting and improve sales. High Vibes Cannabis wanted to strengthen customer retention and increase purchase frequency.
Both needed a more deliberate approach to email, but their objectives were not interchangeable. Green Leaf’s priority was re-engagement. High Vibes’ priority was an ongoing relationship with its existing audience. The two briefs called for different communication programs and different ways to assess the outcome.
02
The approach
Green Leaf Dispensary
The original engagement centered on a focused re-engagement campaign for inactive customers. Its scope was specific: address a defined lapse in the customer relationship and assess the response. The published account pairs that response with a change in monthly revenue, giving the story both an audience measure and a business measure.
High Vibes Cannabis
High Vibes introduced a weekly newsletter program with educational content and more individualized communication. The work established a recurring editorial cadence rather than relying solely on isolated messages. Its reported measures were email engagement and sales from repeat customers, matching the retention-oriented brief.
03
The outcome
Green Leaf reported that 28% of inactive customers returned, alongside a 15% increase in monthly revenue. High Vibes reported a 40% increase in open rates and 22% growth in repeat customer sales.
Across the two engagements, the results cover different parts of the customer relationship. Green Leaf’s figures describe re-engagement and monthly revenue. High Vibes’ figures describe changes in email engagement and repeat customer sales. Each result belongs to its own operating context.
Read together, the stories illustrate the value of defining the business question before evaluating channel performance. One engagement addressed an inactive audience; the other developed a regular communication program. The strongest part of the evidence is that each account connects an email initiative to the business outcome it was intended to support.
Results reflect two distinct client engagements. Green Leaf’s revenue figure is a monthly increase; High Vibes’ open-rate figure is an increase, not an absolute rate. No common reporting period is stated.
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