Ideas you can use
A CLEARER VIEW OF
CANNABIS
MARKETING.
Explore email, SMS, creative, and retention ideas for cannabis retailers and brands.
The Hiigher blog
LATEST THINKING.
How Customer Feedback Can Shape Your Dispensary’s Next Campaign
Customer questions and comments can reveal what your next campaign should explain. Learn how to identify a useful theme, choose the right audience and turn feedback into a focused marketing test without making unsupported assumptions about every customer.
Using Loyalty Milestones to Plan Relevant Dispensary Messages
A real loyalty milestone can give a dispensary message a clear purpose. Learn how to connect enrollment, progress and eligible benefits to useful communication without inventing urgency, overstating rewards or assuming every member wants the same message.
Keeping Cannabis Brand Audiences Engaged Between Product Launches
A cannabis brand needs a reason to email beyond its next product release. Build an ongoing content program around useful questions, credible brand stories and relevant audience interests, then let engagement guide what deserves another message.
How Cannabis Brands Can Use Audience Segmentation in AIQ
Cannabis brands can use segmentation to make their own audience communication more relevant. Start with interests and engagement you can legitimately use, choose a meaningful message difference, and avoid assuming access to retailer purchase histories.
What to Test in Dispensary Email Marketing and How to Learn From the Results
Useful email testing starts with a question you can act on. Learn how to choose a dispensary email test, compare relevant outcomes and recognize when a result is only a clue rather than a dependable reason to change the program.
Using Product Interests to Make Dispensary Segmentation More Relevant
Product interests can make a dispensary message more relevant when the evidence is understood. Learn how to distinguish stated preferences from purchase signals, plan useful audience groups and avoid turning a single interaction into an unsupported assumption.
Build a Better Dispensary SMS Journey Beyond the Text
A useful dispensary text needs more than a short message. Explore how the purpose, link and mobile destination work together, and why permission and provider requirements must be considered before planning the full customer journey.
Keeping Multi-Location Dispensary Email Relevant to Each Store
A shared brand does not require identical emails for every dispensary location. Learn which parts of the message should stay consistent and which local details help customers understand what applies to their store and their next visit.
What Your Dispensary Loyalty Data Can Tell You About Customer Engagement
Loyalty enrollment alone does not show whether members understand or use the program. Learn how to read participation, rewards and repeat-purchase signals together, then use those findings to choose a more relevant next customer message.
What a Dispensary Customer Needs From Email After Checkout
The first purchase creates a different customer relationship from the first signup. Plan follow-up email that answers practical questions, introduces relevant loyalty information and makes a future visit easier, without assuming every customer is ready to buy again.
Why Image-Only Dispensary Emails Can Lose the Message
Strong visuals can support dispensary email without carrying every important detail. Learn how readable text, useful image alternatives and clear links keep the message understandable when images are unavailable or a customer uses assistive technology.
How Cannabis Brands Can Build an Owned Audience with AIQ
Cannabis brands can build a direct audience relationship without pretending to be the retailer. Explore a practical approach to signup value, welcome messaging and ongoing engagement in AIQ, with clear boundaries around customer permissions and retailer data.
MAKE YOUR NEXT MOVE
A SMARTER ONE.
Let’s look at what’s working, what’s getting missed, and where a managed retention program could help.
Rose & Gold, the team behind Hiigher.
Permission-based communication. Human oversight. Marketing shaped around your dispensary and applicable restrictions.