Inside Raz’s Marketing Operation with Alpine IQ

Managing a cannabis brand meant coordinating activity across the store and digital channels. Raz wanted more than a tool for sending individual campaigns: he needed connected workflows and a clearer picture of how the customer relationship was developing.

The interview frames the challenge as an operational one. Customer information, loyalty activity, segmentation, and campaign performance needed to work together. A broader view of the program would give Raz more useful evidence for decisions than isolated campaign activity alone.

A connected view of the program

Raz used Alpine IQ to bring customer segmentation, automated workflows, and loyalty management into a shared marketing environment. His account emphasizes the ability to work with customer data and review performance without treating each touchpoint as a separate project.

Decisions supported by reporting

Reporting was central to how Raz described the platform’s value. Visibility into campaign performance helped him identify drop-off and adjust his work. The interview presents analytics as part of ongoing management, rather than a report reviewed only after a campaign ended.

Implementation with support

Raz credits both Alpine IQ’s support team and Hiigher’s marketing strategy as important partners. His advice in the interview favors a gradual implementation: establish a working foundation, then expand it. That perspective keeps the focus on how the system is used, rather than treating the software alone as the explanation for every result.

Following the Alpine IQ integration, Raz reported a 20% increase in repeat customers and a 32% increase in average order value. He also reported higher email open rates and improved in-store engagement, without assigning numerical values to those changes.

The interview’s clearest theme is greater visibility. Raz describes a program he could observe, evaluate, and adjust using performance information. The reported commercial outcomes sit alongside that change in day-to-day management.

Raz’s experience brings the people and the platform into the same story. His account shows why strategic support and day-to-day use belong alongside the technology when describing how the marketing operation evolved.